The storefront window has a white arrow sign reading 'PiET'. The cups and pastry bags feature the red 'PiET' logo. The video text mentions this is a cafe opened by the owner of the former Victoria Bakery.
The building exterior has 'matassa' written on the glass and a sign reading 'matassa'. The display case shows signature white oval cakes with a single cherry on top. The creator cuts into the white cake, revealing a dark berry/chocolate filling.