The Seoul vloggers actually visit

Eyewear shopping meets oversized art at HAUS NOWHERE, with Gentle Monster frames to try on between the installations. Explore the retail floors and see how the sculptural surroundings change the way you browse.

Pudding-pot lip and cheek colors bring a little play to makeup shopping at fwee. Step through the blue storefront, swatch a few shades and feel the soft texture as you compare the colors on your skin.

A matcha cake shaped like a mossy garden echoes the greenery at Cheongsudang Bakery. Pair a slice with coffee or a matcha latte and take in the hanok courtyard, where the dessert and surroundings share a little drama.

Handbags ride a conveyor-belt display at STAND OIL Seongsu, making the shop feel a little like a moving showcase. Follow the shapes as you browse and pause at the silver heart installation along the way.

Notebooks, pencils and letter paper get the gallery treatment at Point of View, a stationery shop spread across three floors. Browse for a journal to fill on your trip or a gift for someone who loves to write.

Soft pink surrounds the makeup displays at Dasique’s flagship, where eyeshadows and lip colors invite a closer look. Compare shades on your skin and find a combination you would enjoy wearing together.

Green tea cream pools inside NUDAKE’s Peak cake in the basement of Haus Dosan. Pair the sculptural dessert with a croissant latte and take in a cafe space that feels close to a futuristic showroom.

Logo baseball caps bring a burst of color to Emis’s displays. Try different shades in the mirror and see how the same shape changes against your outfit, from a familiar color to one you would not usually choose.

Try a new scent inside Tamburins’ glass-walled perfume showroom, tucked within an old concrete frame. Explore the displays and compare fragrances before choosing a bottle you would like to take home.

Buttery salt bread takes sweet and savory turns at Artist Bakery, from chocolate versions to sandwiches. Browse the bright bakery counter and pick a couple of different flavors to taste side by side.

Clean silhouettes and unexpected details define LOW CLASSIC’s clothing at its Garosu-gil shop. Browse the collection up close, looking at how a simple shape changes through its fabric and finishing touches.

Pink walls and a huge lipstick display turn rom&nd shopping into a colourful browse. Explore the makeup shades, then watch purchases arrive on a conveyor belt that carries the office theme through the store.

Illustrated postcards, stickers and prints fill the small InOurMansion shop with little stories. Browse the artwork for a page of your travel journal, a wall back home, or a note to send to someone you miss.

Scones move from green scallion to strawberry compote at Cafe Layered Bukchon, where British-style baking meets a hanok setting. Pick a savory and a sweet version to compare over coffee beneath the traditional rooflines.

Bags are the focus at SAMO ONDOH’s flagship, with playful photo corners dotted through the shop. Browse the collection for a shape you would carry, then pause for a picture as you explore the space.

Plates and glassware turn Mirabelle into a small detour for the dining table, with pieces arranged across the shop. Browse the colors and shapes for something that would make an everyday meal feel a little more yours.

Photoism Box turns a few poses into a printed keepsake from Seongsu. Step into the self-photo booth, play with your expressions and take home a strip that captures the mood of your day together.

Thick-cut pork neck takes center stage at Ggupdang Seongsu, where moksal cooks on the grill at your table. Follow the meat from the heat to your plate and make the cooking part of the barbecue experience.

Hanok rooftops become the view from your coffee break at HAAP Wonseo, beside Arario Museum. Settle into the cafe and look across the tiled rooflines, letting the surrounding architecture hold your attention.