Point of View
Lifestyle & design · Seongsu
Three themed floors turn stationery shopping into a choice between everyday writing tools and decorative desk objects. Come for a journal to fill on your trip, a message stamp for your diary, or a paperweight with a little sculptural presence.
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Why visit
- Point of View’s Seongsu flagship is a stop for choosing something you will use after the trip: drawing colours, a journal or a stamp for your diary. Its three themed floors give you room to compare everyday stationery with more decorative desk objects.pointofview+2
A Seoul souvenir you can draw with
- The Book Crayon Series – Scene of Seoul pairs four colours with a booklet in Korean and English. The brand links the colours to palace eaves, green mountains, the Han River before sunset and the evening sky. Our suggestion: choose this for someone who would enjoy sketching a travel memory, rather than just displaying a souvenir.pointofview
A journal, a stamp or a desk object?
- For someone who writes every day, shortlist the POV x KBP Apple Bunny Journal. For a friend who already has a diary, a PRESSPRESS Message Stamp offers a way to decorate it. The brass Apple Paperweight is another direction if they prefer an object for their desk.pointofview
Browse three different moods
- The official themes are TOOL, SCENE and ARCHIVE. In a review published on 12 December 2025, SoyoMoment described a quiet, study-like third floor with fountain pens and paperweights, a livelier second floor with stamps and small gifts, and everyday pens and planners downstairs. Staff suggested starting at the top and working down during that visit.pointofview+1
- That writer waited about ten minutes on a weekend and felt calm inside, but cautioned that this was not a budget stationery shop. They tested a Pelikan extra-fine (EF) pen nib and bought a gel pen, planner and mobile. Consider a visit for choosing one or two things carefully.soyomoment
Before you go
- The Scene of Seoul set is listed online at ₩5,500 and marked sold out; ask about Seongsu stock if it is your main reason to visit. The flagship at 18 Yeonmujang-gil lists 12:00–20:00, with possible entry cutoff at 19:55. Check Instagram for the monthly closure before setting out.pointofview+1
