The Seoul you keep
seeing in vlogs.Explore

Sweetly patterned pyjamas give Juuneedu Myeongdong a different kind of wardrobe browse. Explore the homewear and hairbands for a matching moment at home, or choose a patterned set as a gift.

Minimal clothing with playful details unfolds across Nick&Nicole’s four-floor Myeongdong flagship. Browse the silhouettes, then try a hat with your outfit to see how a small accessory changes the whole look.

A City Shop corner gives adidas’s Seoul flagship a local thread to explore. Browse the apparel and look at the Seoul-themed designs in the customisation area, connecting familiar sportswear to the city visit.

Understated clothing with a French-inspired feel fills The Barnnet’s Myeongdong shop. Look through the rails and compare the cuts and patterns for a piece that brings a small change to an everyday outfit.

Logo baseball caps bring a burst of color to Emis’s displays. Try different shades in the mirror and see how the same shape changes against your outfit, from a familiar color to one you would not usually choose.

Leather bags are the focus at AMAG STUDIO, where the showroom lets you see their shape beyond a screen. Browse for a tote, compare how it looks on your shoulder and picture what you would carry in it each day.

Skin analysis adds a hands-on starting point to Mixsoon’s skincare flagship in Myeongdong. Explore the products after looking at the analysis, using the visit to ask questions about the bottles that interest you.

Crates of sheet masks sit alongside serums and lip tints at OFF BEAUTY Namdaemun. Browse the skincare and makeup displays for a few products to explore, with body-care options adding another direction to the search.