The Seoul you keep
seeing in vlogs.Explore

Minimalist clothes share space with ceramics at SHOP AMOMENTO, a select shop for a slower wardrobe browse. Look closely at the shapes and details of the garments, then explore the objects displayed alongside them.

Leather bags and small accessories share TOUT Y EST with carefully arranged furniture and flowers. Browse wallets, belts and pouches in a setting that gives the shapes and materials room to stand out.

Perfumes and body lotions make Nonfiction Samcheong a place to explore scent beyond a single bottle. Compare the fragrances and smaller sizes for something to wear yourself or a gift that feels personal.

Embroidered bookmarks bring small patterns and textures into focus at OIMU’s Bukchon store. Browse the designs for a gift to slip into someone’s next book, or a little reminder of Seoul to keep between your own pages.

Photography books fill IRASUN, from unfamiliar titles to out-of-print finds. A long sofa and browsing copies invite you to sit with the images and discover a photographer through the pages.

Simple plates with unexpected shapes make NR Ceramics a place to look closely at everyday tableware. Browse the restrained displays and compare the curves and finishes for a piece you would enjoy setting out at home.

Art books, magazines and canvas bags share the shelves at Ofr Seoul, a bookstore with a wider eye for design. Browse a cover that catches you, then explore the clothing and small objects spread through the shop.

Plates and glassware turn Mirabelle into a small detour for the dining table, with pieces arranged across the shop. Browse the colors and shapes for something that would make an everyday meal feel a little more yours.

Architecture, British design and Korean food meet on Curriculum’s themed book displays. Browse the connections between subjects in the bright interior, finding a title through its neighbours on the shelf.

Illustrated postcards, stickers and prints fill the small InOurMansion shop with little stories. Browse the artwork for a page of your travel journal, a wall back home, or a note to send to someone you miss.