The Seoul you keep
seeing in vlogs.Explore
Cafés, shops and eats you keep seeing in Seoul vlogs.
myeongdong
NYUNYU
NYUNYU is a browse for little outfit updates, from jewelry and hair accessories to clothing and frames. Follow the pieces that catch your eye, then choose a branch for the kind of shopping you have in mind.
- NYUNYU — Seongsu: jewelry, hair accessories and clothing on the second floor at 89 Yeonmujang-gil.
- myeongdong — Myeongdong: earrings, socks and keyrings for outfit details or small gifts.
- Dongdaemun — Dongdaemun: walls of earrings, necklaces and keychains to browse side by side.
- LAB — NYUNYU LAB, Seongsu: sunglasses and everyday frames, on B1–1F at 89 Yeonmujang-gil.
- House — Seongsu Station — This Seongsu HOUSE listing may overlap with the Seongsu Station location. Confirm the address before choosing between them.
Shop K-beauty at Olive Young
Explore Korean skincare and makeup at Olive Young, then choose a store for its location and shopping format.
- Olive Young — Choose the store at 115 Toegye-ro when shopping around Myeongdong.
- Olive Young N Seongsu — The concept flagship — several floors, with collaboration displays that rotate.
- Olive Young Myeongdong Town — English-speaking staff and tax-free counters, in the middle of Myeongdong.
- OLIVE YOUNG — Choose the store at 429 Gangnam-daero for a K-beauty shopping stop in Gangnam.
Mixsoon Flagship Store
Mixsoon’s multi-story Myeongdong flagship lets skincare enthusiasts test fermented formulas in person rather than guessing texture from social media hype. Compare the lightweight, moisturizing Bean Essence with Galactomyces, Bifida, and Centella formulas, taking advantage of open testers and on-site skin analysis before buying.
OFF BEAUTY Namdaemun
Crates of sheet masks sit alongside Korean perfumes, hand refreshers, and skincare at OFF BEAUTY Namdaemun. Browse metal shelves and purple bins for deeply discounted beauty finds and everyday travel sizes, making sure to check testers and expiration dates before paying.















