KWANGYA
Things to do · Seongsu
Immerse yourself in the bustling fan atmosphere at KWANGYA@SEOUL near Seoul Forest, where you can snap four-cut artist photos between screens, pick up official lightsticks, or browse wearable souvenirs like hoodies and tumblers.
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Good to know
Why visit
- KWANGYA@SEOUL is a fan-shopping stop near Seoul Forest, combining SM Entertainment merchandise with artist photo frames and music-video screens. Come with a favourite artist in mind, or choose it for a brief look at K-pop retail design between nearby outings.Visit Korea+2
Choose a collectible or something to wear
- Korea Tourism Organization lists official albums, lightsticks, fashion and lifestyle goods among the shop’s categories. A lightstick—the illuminated device fans use at concerts—serves a different purpose from a wearable souvenir, so start with how you would use your purchase. In a May 2025 visit report, blogger 대대꽃 found artist-specific merchandise zones, tumblers and photocards, the small collectible portraits of performers. This is a useful place to browse for an SM fan, but those categories do not establish today’s stock for every group.Visit Korea+1
- The same visitor spent longest in the aespa area with her daughter, comparing bags, hoodies and T-shirts. They chose a T-shirt priced at ₩45,000, with a photocard included on that visit. Treat this as an example of the wearable merchandise and their purchase, not a current price or guaranteed giveaway. If you prefer a souvenir you can use during the trip, compare clothing or a tumbler with the more collection-focused albums and cards.Naver Blog
Photo frames and a busy, screen-filled setting
- An artist-frame photo is another option if you want a personal keepsake: 대대꽃 took sticker photos featuring aespa during that May 2025 outing. The report also describes music videos playing continuously and a busy weekend with many international visitors. Expect a fan-shopping atmosphere rather than planning around quiet browsing. Check the frames actually available when you arrive before choosing a photo; the report does not establish today’s artists or booth price.Naver Blog
Make it an easy Seoul Forest stop
- Visit Seoul lists free admission and the shop on basement level 1 at 83-21 Wangsimni-ro, near Seoul Forest Station exit 5. Its media-zone description includes transparent OLED displays and four-cut photo frames. That makes a short browse possible without committing to a merchandise purchase. For a specific album, clothing size or artist frame, check availability before making this the main reason for a cross-city journey.Visit Seoul
