Sinoon Flagship Store Dosan
Fashion · Apgujeong
Sinoon's romantic side comes through in playful knitwear, from sheer layers to puff sleeves and oversized high necks. Its softly styled Dosan flagship suits a leisurely browse if you want a decorative layer that can become the focus of an otherwise simple outfit.
What vloggers filmed
Good to know
Why visit
- Sinoon Dosan is a place to explore playful Korean womenswear in a softly styled flagship. Knitwear offers a useful way into the brand: compare a delicate sheer layer with a puff-sleeved cardigan or a larger, high-neck shape, then look at logo totes if a smaller souvenir suits your trip.sinoon+3
Choose a shape and mood
- The brand's current catalogue names Sinoon Logo Sheer Knit in Greyish Blue, Puff Sleeve Collar Cardigan in Melange Grey, and Oversized High-Neck Knit Cardigan in Black. The first is a sheer layering option, the second puts emphasis on the sleeves and collar, and the third offers an oversized shape with a higher neckline. These are catalogue reference points; Dosan's sizes and colours need checking in store.sinoon
- For a sense of its more decorative direction, designer Shin Yoon described raised rose embroidery on knitwear and painterly printed dresses in Cosmopolitan's October 12, 2025 interview. These pieces from the 2025 Autumn collection illustrate the label’s romantic, slightly unusual style; ask about current designs.cosmopolitan
The shopping experience
- In a May 7, 2025 Trip.com post, なな_나나_nana highlighted Dosan's logo clothing and tote bags in many colours, and found sale pieces upstairs. Check both floors and the current sale selection rather than stopping at the first display.Trip.com
- Sinoon's own Dosan page describes a natural, cosy space made for browsing the brand comfortably. Combined with the visitor's two-floor shopping account, this fits a leisurely fashion stop if you enjoy comparing silhouettes and colours in person.sinoon+1
