AEAE Hongdae
Fashion · Hongdae
Caps are the starting point at AEAE, from simple logos to playful lettering and character-led designs. The Hongdae shop's wooden shelves, curved racks and relaxed casualwear suit choosing a wearable souvenir that adds a graphic accent without taking over your outfit.
What vloggers filmed
Good to know
Why visit
- AEAE Hongdae is a candidate for choosing a casual Seoul souvenir you can wear: a graphic cap, a relaxed top or a character collaboration. Start with the headwear, then decide whether you prefer a simple logo, playful lettering or a more conspicuous pattern.theseoulstop+1
Choose your cap by graphic and colour
- In a post published on 13 February 2026, The Seoul Stop’s OJH described rows of caps on wooden shelves, from beige, navy and grey to red and green. An “I ♥ ae” design stood out to the writer. Our suggestion: compare the graphic with an outfit you already wear before choosing a colour.theseoulstop
- For named options, the official online catalogue lists Hello Kitty Web Logo 5 Pannel Cap in Leopard Mustard or Black/White at ₩59,000, Web Logo Fleece Cap in Beige at ₩59,000, and Web Logo Trooper Cap in Taupe at ₩69,000. These are online comparison prices; ask Hongdae about stock before travelling for one design.ae-ae
Relaxed tops or a character souvenir
- OJH saw knit sweaters, striped long-sleeve tops, T-shirts, sweatshirts and casual outerwear, describing relaxed shapes in muted colours. They also liked Cinnamoroll sweatshirts and drawstring bags in grey and navy. If you want character merchandise you can use with everyday clothes, ask about the current collaboration selection.theseoulstop
A quieter-feeling shop with a playful extra
- The same writer liked the calm, clean feel, bright lighting, open layout and curved clothing racks behind the white-tiled storefront. Consider a stop if comparing caps and small wardrobe pieces sounds more appealing than a large spectacle.theseoulstop
- OJH also reported an AE GACHA GUIDE capsule machine near the window, marked three coins per turn. Ask whether it is still available and how much the coins cost before playing.theseoulstop
