BBIA in Seongsu
Beauty stores · Seoul
Compare a glossy lip tint, a soft eye palette and a blurring powder in one well-lit testing space. BBIA brings its own makeup together with About Tone, Eglips and edit.b, making this a focused Seongsu stop for building an everyday colour combination beyond online swatches.
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Four Indie K-Beauty Brands Under One Roof
- BBIA in Seongsu serves as an offline collective showcase featuring BBIA alongside its three sibling beauty labels: About Tone, Eglips, and Edt비 (edit.b). Instead of guessing swatches on a smartphone screen, visitors can freely test everything in person.prezem+1
- The counters feature BBIA's signature lip items such as the Glow Tint mini line, Eglips Soft Eye Palettes, and About Tone's popular Blur Powder Pact, making it easy to build a complete everyday makeup pouch in one stop.prezem+1
A Relaxed, Hands-On Swatching Space
- Unlike hyper-congested department store counters or tightly squeezed drugstores, the Seongsu venue offers a relatively spacious, well-lit floor layout designed specifically for testing formulas at your own pace without feeling rushed.prezem+1
