51PERCENT Flagship Store
Fashion · Seoul
It is a prime stop for shoppers drawn to structural fashion that avoids mainstream Korean streetwear clichés, offering tactile tailoring, edgy metallic hardware, and sharp lines.
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Engineering Meets Tailoring
- Founder and creative director Lee Won-jae brought his academic training in mechanical engineering into 51PERCENT's visual identity. Inspired by modern architectural forms and bold planes, the label builds structural silhouettes elevated with polished metal components. The showroom space itself was directed and designed by the founder to embody this crisp, metallic ambiance.marqvision
What to Browse and Try
- The flagship displays the label's signature menswear alongside its expanding womenswear collection, built for active yet polished daily living. Expect textured essentials such as slub jersey shirts, structured denim like the centipede jeans, and graphic sleeveless tops detailed with mesh and metal plaques. Complete the look with chunky chain chokers and sculptural silver-tone necklaces.51percent+3