Diagonal hannam showroom

Fashion · Hannam

Diagonal's understated womenswear becomes more distinctive in the neckline and proportions: a loose V-neck knit creates a different mood from a shorter, shoulder-baring cardigan. Visit the Hannam showroom if you want to explore that balance of simple dressing and a more exposed silhouette.

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Good to know

Why visit

  • Diagonal’s Hannam showroom is a useful stop for comparing understated knitwear with a more exposed-shoulder silhouette. Come with a couple of pieces in mind and try the shapes on: a recent visitor describes relaxed browsing and approachable staff, while the brand’s product pages provide concrete fabric and fit differences.diagonal+1

Two different knitwear directions

  • For a loose everyday layer, shortlist V Neck Cashmere Knit in Plum, listed online at ₩124,000. The brand describes a loose V-neck shape and seamless construction. Despite the name, it is a blend—55% nylon, 40% wool and 5% cashmere—so choose it for the cut and fabric you actually feel, rather than assuming pure cashmere.diagonal
  • Stripe Off Shoulder Cardigan in Black, listed at ₩119,000, offers a striped, shoulder-baring alternative. Its blend is 53% cotton, 42% viscose and 5% silk; the brand describes a soft feel. The listed length is 50 cm versus 62 cm for the V-neck, making this a useful shorter-versus-longer comparison when you try them with your own trousers or skirt.diagonal+1

The showroom experience

  • In a first-person Hannam outing published by travel writer Dabit on Nate on 29 April 2025, she described fitting as pressure-free and staff as kind, and said she could browse comfortably while another group was buying. Her description of minimal but distinctive womenswear fits a visit focused on trying silhouettes together.nate
  • Treat those online pieces as a shortlist, not confirmed showroom stock. Both carry dry-cleaning guidance with no water washing or tumble drying, a useful consideration if you want something to wear immediately and wash during your trip. Confirm the colour and size you want before a dedicated journey.diagonal+1

Location & visit info

South Korea, Seoul, Yongsan District, Itaewon-ro 55ga-gil, 49 2층

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