SKIN1004 Flagship Store
Beauty stores · Seoul
Visit to experience an immersive break from Myeongdong shopping where raw rock installations, calming earth tones, and full-line skincare testing create a serene sensory experience.
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An Earth-Toned Escape in Myeongdong
- Created by design studio LMTLS, the store breaks away from typical bright cosmetic storefronts with a rough, rock-textured facade complemented by brass accents and curved windows. Inside, warm desert browns, beiges, pebbles, and sand evoke Madagascar's pristine landscapes, creating a calm oasis right in the center of the shopping district.Trip.com+1
Artistic First Floor & Testing Lounge
- The ground level functions like a contemporary gallery walk, leading visitors past reed textures, undulating water displays, dynamic nature media screens, and a prominent central rock sculpture. Walking up past the reed-inspired staircase leads to the second floor, an open testing space bathed in diffused ceiling lighting where you can sample formulas without feeling rushed.Trip.com+1
Interactive Skin Tests & Photobooth
- Beyond skincare shopping, the flagship incorporates playful and practical interactive corners. You can take an on-site digital skin type test to pinpoint formulas that fit your current routine, and hop into the in-store photobooth for fun photo strips to commemorate your Seoul trip.skin1004+1
