LOE Yeonnam
Beauty stores · Yeonnam
Clean linen, airy green tea or softer floral white tea: LOE gives you a clear set of fragrance directions to compare. Browse the self-service testing area before seeking guidance upstairs, with bottle engraving adding a personal keepsake option if you decide on a perfume.
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Good to know
Why visit
- LOE Yeonnam is a good fragrance stop if you want to discover a scent at your own pace, then turn it into a personalised souvenir. The branch separates self-service testing downstairs from guided shopping upstairs, so you can compare a few favourites before asking for help.loe-cosmetics+2
Choose a scent and format
- Start with White Shirts if clean soap and linen appeal to you. LOE describes Green Tea as fresh and airy, while White Tea is a softer aromatic floral. All three appear as 50ml eau de toilette sprays in its current catalogue; compare them in-store rather than assuming a scent name tells the whole story.loe-cosmetics
- For a more discreet format, look at the solid perfume stick: LOE says it projects more softly than its sprays and is easy to carry. If you want a gift, the Yeonnam FAQ lists complimentary engraving with perfume or diffuser purchases. Ask about available lettering and completion time before paying.loe-cosmetics
What the visit feels like
- In an August 26, 2025 account disclosing gifted products, blogger Shu found the store busy and began in the basement testing area, where separate stations allowed more space. Upstairs, staff helped her choose Peach & Tea over Rose Chiffon and she had the bottle engraved. Her account describes a sponsored visit.Naver Blog
- Shu found Peach & Tea distinctly peachy with a recognisable black-tea note, whereas Rose Chiffon felt sweeter and fruitier before the rose emerged. Those are useful contrasts to test if clean-soap fragrances are not your preference. Find this two-level branch at 11 Yeonhui-ro 1-gil; do not confuse it with LOE’s other Seoul shops.Naver Blog+1
