OPEN YY Flagship Store Hannam
Fashion · Hannam
OPEN YY plays with shape and texture, from criss-cross wrap knits with distressed edges to more familiar graphic hoodies. Its Hannam flagship suits exploring how experimental you want an outfit to feel, with an indoor-outdoor café offering a natural pause between fittings.
What vloggers filmed
Good to know
Why visit
- OPEN YY's Hannam flagship is a place to try the label's unusual shapes in person, with fitting rooms and an in-store café for a shopping break. Consider it if you enjoy expressive cuts and textured layers, or want to compare those pieces with a more familiar graphic hoodie.open-yy+3
What to try
- The Wool Criss Cross Wrap Knit in grey is listed at ₩189,000. Its front wraps across the body, with deliberately distressed hems and cuffs; the fabric combines cashmere, merino wool and nylon. Choose it for the wrap construction and textured finish. By comparison, the I Love YY Fit Hoodie in melange is a fitted cotton style with a graphic print and hood-eyelet details, listed at ₩158,000. It offers a more familiar casual shape. Try both if you are deciding how far you want to move beyond everyday basics.open-yy+1
Style and setting
- Hong Yoo's August 22, 2026 Korea Herald report photographed the Hannam store and described experimental silhouettes alongside bikinis, shoes and bags. The official flagship page describes seasonal installations and a café with indoor and outdoor seating, specialty coffee and soft drinks. This makes it a reasonable stop with a friend who wants a drink while you browse.koreaherald+1
Practical tip
- Use the fitting rooms to check proportion and movement rather than relying on a size letter: the two product pages give different measurements and fits. If one piece is the reason for your trip, ask the branch about its size and colour before coming; online availability does not confirm the Hannam shelf. The flagship is on the first floor at 16 Itaewon-ro 36-gil, and the brand lists both shop and café hours as 11am–8pm daily.theopenproduct+2
