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The Phrase

South Korea, Seoul, Jongno District, Pirundae-ro, 46-1 1층

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Good to know

Books and magazines

  • The ground-floor bookshop carries imported art titles and magazines including STUDY, The Gentlewoman and The Colour Journal.Instagram+7Source checked · Checked

Publishing

  • The agency also publishes archival and photo-book projects under its own imprint.popeyemagazine+2Source checked · Checked

Goods

  • Merchandise includes tote bags, T-shirts, keyrings and an MK2 collaborative steel bookshelf.popeyemagazine+3Source checked · Checked

Floors

  • The building has ground-floor retail, a second-floor exhibition area and a top-floor craft showroom.arenakorea+5Source checked · Checked

Showroom appointments

  • The third-floor showroom is appointment-based through Instagram DM, Thursday to Sunday; same-day requests are described as unavailable.Instagram+1Source checked · Checked

Regular days

  • The schedule lists Wednesday-to-Sunday opening and Monday/Tuesday closure.Instagram+1Source checked · Checked

In vlogs

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