Beauty Play Myeongdong

Personal color · Myeongdong

A walk-in beauty space with a personal color kiosk. Fabric drapes hang at the mirrors to flip through, and an AI skin test reads your skin type.

What vloggers filmed

#personalcolorkiosk#aiskintest#colordraping

The Bautista-Bakers Travel VlogsYouTube

Good to know

Why visit

  • Beauty Play Myeongdong offers a chance to try lesser-known Korean cosmetics before planning your shopping. Browse the testers, choose a staff-assisted beauty experience, or explore personal colour—suggested makeup colours for your complexion—through the self-service options.beautyplay+1

Discover smaller Korean beauty brands

  • The operator showcases products from Korean cosmetics brands for visitors to try. Use this as a discovery stop: compare a few textures or shades and keep a list of favourites, instead of expecting the same big-brand selection as a cosmetics retailer.beautyplay
  • A visitor writing in July 2025 noted that the space specifically focuses on indie skincare labels rather than standard major brands, offering stations to swatch and test formulas directly before making any purchasing decisions elsewhere.blogspot

Makeup, skin check or colour analysis?

  • The on-site form lists Partial Makeup, Skin Analysis (7 minutes), Self Beauty Experience Only and Personal Color Analysis. Choose the experience that answers your own question: seeing makeup applied or exploring product and colour choices. The seven minutes is the listed skin-check duration, not a guarantee of your total visit time.beautyplay
  • IamNaZza’s July 2025 account praised the skin check and said it helped her think about her skin type and previous product choices. She also enjoyed exploring makeup shades through personal colour analysis. Use the session as a starting point for exploring products.blogspot

Photo backdrops and mini studio spaces

  • IamNaZza described views of Namsan Tower and Myeongdong Cathedral, several photo backdrops and a mini studio with lighting and a tripod. If taking beauty photos is part of your outing, ask about studio access separately.blogspot

Walk-in registration and operating schedule

  • The standard beauty experience uses an on-site registration form, not an advance reservation. Select your branch and preferred option when you arrive. The form distinguishes expert service from self-testing; check the available activities with staff before settling in.beautyplay+1
  • The official website lists Monday–Saturday, 10:00–19:00, with beauty experiences generally ending at 18:00 and Sunday closure. Branch experience times may vary. Plan your beauty session before the end of the day, then leave time to browse or take photographs.beautyplay

Services and budget

A walk-in space — no booking needed. What runs on the day can change.

  • Partial makeup experience (free)Walk in
  • Skin analysis experience (free)Walk in
  • Self-guided personal color (free)Walk in

Location & visit info

South Korea, Seoul, Jung District, Myeongdong-gil, 73 3층

Not the one you saw? The brand’s other place here: Beauty Play Hongdae (2 vlogs)

Pair it with