Why Personal Color Results Differ in Seoul

"They Told Me I Was Autumn. Then Another Studio Said Summer. Who's Right?"
Different systems can produce different labels even when the practical styling advice overlaps.
This is one of the most common complaints we see from tourists who've done personal color analysis in Seoul. And it's a legitimate concern -- if you're paying 150,000-300,000 KRW for an analysis, getting contradictory results feels like a scam.
But the truth is more nuanced than "one studio is right and one is wrong." Here's what's actually happening.
Why Results Differ: The Technical Reasons
Lighting, drape sets, subtype systems, and consultant interpretation all change the result.
1. Different classification systems
This is the biggest factor. Not all studios use the same system:
4-season system: Spring, Summer, Autumn, Winter. Simple but broad. You're one of four types.
12-type system: Each season gets three sub-types (e.g., Summer Light, Summer Cool, Summer Soft). More precise.
16-type system: Even finer distinctions within each season.
22-season system: Used by Monque Colorlab. The most granular option.
If Studio A uses a 4-season system and calls you "Summer," and Studio B uses a 12-type system and calls you "Autumn Mute," these can actually overlap. "Autumn Mute" in a 12-type system shares characteristics with the cooler end of Summer in a 4-type system. They're not necessarily contradicting each other -- they're measuring at different resolutions.
2. Lighting conditions
Color analysis is extremely sensitive to lighting. A studio with warm artificial lighting will produce different results than one with calibrated neutral daylight lamps. Professional studios invest in standardized lighting setups, but not all of them do.
What to look for: Studios that mention "calibrated lighting" or "natural daylight simulation" in their process description. If a studio has Instagram-friendly warm lighting instead of neutral white, their results may skew warm.
3. Analyst subjectivity
Despite the scientific framing, personal color analysis involves human judgment. Two analysts looking at the same fabric drape on the same person can interpret differently, especially for people who fall between two types.
Studios that use digital colorimeters (skin-tone measuring devices) alongside fabric draping tend to produce more consistent results because there's objective data backing the assessment.
4. Your skin changes
Jet lag, dehydration, different skincare products, sun exposure, even what you ate -- all affect your skin's appearance. If you do two analyses on different days, your skin might literally present differently.
What To Do About It
A useful session should leave you with shopping rules, not only a season label.
If you're getting one analysis
Choose a studio with a detailed system (12-type or higher). A 4-season result is too broad to be practically useful.
Look for colorimeter usage. Studios that measure your skin tone digitally alongside fabric draping produce more reliable results.
Go bare-faced. Remove all makeup before your session. This is non-negotiable for accuracy.
Go well-rested and hydrated. Don't schedule it for your first jet-lagged day.
If you got conflicting results
Check if the systems are actually different. "Spring Warm" in one system might be "Autumn Light" in another. Ask both studios what system they use and whether your result sits near a boundary.
Trust the more detailed result. A 22-season analysis from Monque Colorlab is inherently more precise than a basic 4-season grouping.
Look at the practical advice, not just the label. If both studios recommended similar lip colors and clothing shades, they might agree more than the season names suggest.
Studios Known for Consistency
Consistent studios tend to document the process and explain why each color works.
Based on review analysis, these studios have the fewest complaints about questionable results:
Monque Colorlab -- 22-season system with colorimeter. Our current DB shows 198 Google reviews and 378 Naver blog mentions, and the granular analysis system is the main reason to consider it.
COCORY -- Uses colorimeter analysis alongside draping. Reviews specifically praise the scientific approach.
Color Holic -- 12-type system. Our current DB shows 198 Google reviews and 461 Naver blog mentions, which points to steady local search demand without relying on an outdated review count.
The Uncomfortable Truth
Personal color analysis is not a hard science. It's a trained skill with subjective elements. Even the best analysts acknowledge that some people sit on boundaries between types. If you're one of those boundary people, you might legitimately get different results depending on the system and analyst.
The practical takeaway: focus less on the season label and more on the specific color recommendations. Which specific shades made your skin glow during the draping? Those individual colors matter more than whether you're officially "Summer" or "Autumn."
See Which Studios Get the Best Results
On Me-in Seoul, you can watch creator vlogs of actual color analysis sessions at different studios -- see the draping process, the results, and whether the creator was satisfied.
Compare studios at meinseoul.app